16 of the Most Awesome Content Marketing Quotes Ever

Ever had one of those days when you feel like your enthusiasm for content marketing has hit a wall? Don’t worry, it can happen to … Continued

5 Reasons People Leave Your Website before They Convert

You’ve invested in paid search advertising. You’ve practiced effective SEO and rank well organically. You have killer display ads in all the right places. You’re … Continued

31 Flavors of Website Content

When my daughter comes home from college to visit, we still try to make a trip together to the ice cream joint.  It’s funny how … Continued

Persona Based Marketing: A Lesson from Dad

Father’s Day is coming right up and seeing all of the “Dad’s and Grads” greeting cards at the store reminded me of the conversation my … Continued

What Digital Marketers Can Learn from Offline Advertisers

One of my favorite actors on Saturday Night Live was Phil Hartman.  He did a character called Frozen Caveman Lawyer that used to really crack … Continued

The Importance of Persona Based Marketing

I don’t know who said it first, but one of my favorite sayings about marketing is, “Good marketing is done for people, not at them.” … Continued