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Audience Segmentation

The Case of the Dreadful Bounce Rate

Modern marketers measure a lot of things. In fact, it’s pretty safe to say that marketing has evolved from more…

Personalization

A Crazy Personalization Idea that Killed It

Soft-drink sales have been dropping like a rock for ten years in a row. According to a report from Beverage…

Content Marketing

As Seen on TV: Marketing Lessons from the Tube

I don’t watch a lot of network television but I was watching a little bit the other night and I…

Personalization

4 Myths about Content Personalization – Busted

We get the opportunity to talk to people about website personalization all the time. One of the things we are…

Personalization

Anonymous Website Visitors are Persons of Interest

It probably won’t surprise you that I often Google terms related to website personalization and content marketing. I like to…

Content Marketing

16 of the Most Awesome Content Marketing Quotes Ever

Ever had one of those days when you feel like your enthusiasm for content marketing has hit a wall? Don’t…

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